About iamspecial®

Welcome to iamspecial, where we believe every baby deserves a sprinkle of magic (and a whole lot of eco-friendly goodness)! Our journey began in 2019 when we were expecting our first little bundle of joy, Alice. As first-time parents in Lagos, we quickly discovered that finding baby essentials was like searching for a needle in a haystack—if that haystack was also on fire (yikes!).

After countless hours of online research (and a few too many late-night snack runs), we realized that the prices were sky-high, and our wallets were feeling the pinch. So, we put on our entrepreneurial hats (which, let’s be honest, looked more like party hats) and decided to create a solution. Thus, iamspecial was born! Fast forward to 2020, and with the arrival of our daughter, we dove headfirst into the world of baby care products, handpicking brands like Alilo, Little Sky, and Alberio Mio—because why settle for anything less than fabulous?

Now, as proud parents of three (yes, we’ve officially entered the “let’s see how many snacks we can fit in a diaper bag” phase), we’re still using those amazing products and loving every minute of it. Our mission? To share the joy of eco-friendly baby care with you! From all-natural dish wash to ultra-thin diapers and biodegradable laundry wash, we’ve got your back (and your baby’s bottom) covered. Join us on this wild ride of parenthood, where we promise to keep it fun, quirky, and oh-so-special—because at iamspecial, every little thing counts!